Home Selling

If you are thinking of selling your home, chances are you’re caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new and exciting adventures. Remember, I am here to help you with any of your needs. Call or e-mail me today!

Getting Your House Ready to Sell

  • Introduction: Emotion vs. Reason
  • De-Personalizing the House
  • Removing Clutter, Though You May Not Think of it as Clutter
  • Fixing Up the House Interior
  • Fixing up Outside the House

Want to Start Off With a High Sales Price? Beware!

  • Meeting with Real Estate Professionals
  • Which Real Estate Professional Do You Choose?
  • What Happens Behind the Scenes
  • Dropping Your Price…Too Late?

Types of Listing Contracts

  • Open Listings
  • One-Time Show
  • Exclusive Agency Listings
  • Exclusive Right to Sell

Details of a Listing Contract

  • Price and Terms of Sale
  • Lockbox – Yes or No?
  • Real Estate Commission
  • Multiple Listing Service
  • Agency Duties of a Listing Agent
  • Resolution of Disputes

Listing Commissions and Related Issues

  • Is the Commission Negotiable?
  • How and When the Commission is Earned
  • “Hot” Market Under-Pricing Strategy – Commission Issues

The Listing Agent and Marketing Your Home

  • The “Real” Role of a Listing Agent
  • Preliminary Marketing – the “For Sale” Sign
  • Preliminary Marketing – Flyers and the Brochure Box

The Listing Agent – Marketing Your House to Other Agents

  • The Multiple Listing Service
  • Office Preview
  • Broker Previews and Culinary Delights
  • Office Flyers
  • Marketing Sessions

The Listing Agent – Marketing Your House to Home Buyers

  • The Purpose of Advertising in General
  • Real Estate Company Advertising
  • Individual Agent Advertising
  • Neighborhood Announcements
  • Open Houses

Showing Your House to Home Buyers

  • Convenience and Availability
  • Why You Should Not Be Home
  • Lighting, Fragrances, Pet Control and More
  • Keeping the House Tidy and Neat